Marketing Support

 

Online Marketing


Media Purchase

Marketing Support

 

Online poker and casino marketing for you

Running an online poker card room is not just about the poker software. Similarly having a superb casino suite powered Cybergaming’s casino software will not guarantee players to your business. For a successful business, your online poker and casino marketing machinery needs to be efficient. From SERPS to backlinks, from PPC marketing campaigns to social media presence, Cybergaming’s online poker and casino marketing team will put you on the map. Online poker and casino marketing for poker and casino is different from your run of the mill marketing requirements. With add-on regulations present on virtually all the online marketing avenues and a highly competitive environment, you need a team of online marketers who know the ins and outs of the business. By choosing Cybergaming’s online poker and casino marketing services, you would be ensuring that your investments generate the best revenue out there.
The purpose of online poker and casino marketing is to drive traffic to your website. Driving traffic is easier said than done. With thousands on online poker card rooms and casino suits already running and hundreds more launched every month, the competition is intense. There is no dearth of options for players and with some heavy weights giving millions of dollars as prize money, the competition is not among equals.

Cost effective Online poker and casino marketing services

Online poker and casino marketing is also heavy on the wallet. From PPC campaigns to give-away campaigns running on social media sites, online marketing will truly create a dent in your bankroll if allowed to run free. Being a start-up business, you will require more than just deep pockets to get your players. You will need a team that can get you players without you running on an over-draft; Cybergaming’s online poker and casino marketing team do just that.
Along with PPC campaigns and give-away campaigns, a key factor to get players is through search engines. SEO is a crucial factor of online marketing and it has to be done right. SEO depends upon understanding the player’s and their requirements and implementing that knowledge. At Cybergaming, we implement it. Using proven techniques, our online marketing team for poker and casino will get you players in the most cost-effective way.

 

Cybergaming’s online poker and casino marketing services is a one-stop shop for your marketing needs

Our Online poker and casino marketing team also looks into the content on your website and other avenues such as blogs and Press Releases. Content Management gets your potential players interested in what you offer. If they are not sold, they do not deposit and you do not get any returns. Saying the right thing at the right time, all the time is something that is left best to professionals and Cybergaming provides that service for your start-up at a small price.
Social Media is where everybody’s at. Cybergaming’s online poker and casino marketing team will put you there and what’s more, will generate the much required buzz. With smart online social media marketing techniques and strategies, you will be known throughout your target market leaving you to simply sit back and count the profits.
Media Purchase is a necessary requirement for running an online poker card room. With the correct media-buy, you can reach the world! There are tons of media avenues to choose from and it is a daunting task for any new comer. Cybergaming’s online poker and casino marketing teams will give you the whole package.

Here are some of the services we offer as part of our online poker and casino marketing service:

 SEO

SEO or search engine optimization has changed the online marketing industry. If you Google “online poker” you will find over thirty-four million search results. Cybergaming’s SEO team will ensure that you are not lost in crowd. With systematic and proven SEO techniques, your potential players will never have a problem finding your online poker card room. With SEO you will get “organic” players, there-by reducing your marketing budget since you will NOT be spending excess money to let people know that you exist!

On-page Optimization

The rule of the game is simple. If you are going to have an online presence, it has to be optimized to ensure that your website comes in SERPS (Search Engine Results Page). On-page Optimization will ensure that your target market “finds” you!
On-page optimization includes:

  • Domain Age Verification (Min 3 years)
  • Broken Link Check
  • Site Navigation
  • Assurance of Static Links
  • Keyword Research
  • Meta tag optimization
  • On-page Content Optimization
  • Header Optimization
  • Keyword Density Balance
  • Anchor Text Link
  • Alternate Tag Optimization
  • Image Optimization
  • Sitemap Creation
  • W3C Validation
  • Java-script Compression
  • Folder Optimization
  • Server-side Optimization

Of-page Optimization

Of-page optimization is crucial to receive the recognition from search engines that will catapult you to the top pages of Google. Of-page optimization also enhances your online presence to thousands of eyeballs. The potential is enormous and requires a dedicated team of individuals to enhance the ROI.
Some services provided by Cybergaming for of-page Optimization

  • Directory Submission
  • Article Submission and Promotions
  • One way link building strategies (blogs, forums etc.)
  • Incoming Link with Anchor text rotation
  • Search Engine Indirect feeding for faster crawling

Blog

Your online poker card room blog is a direct link to your players and potential depositors. With the right articles; you will be considered not just as an authority poker room, but you can generate huge amounts of traffic for your online poker card room. Blogs are well-known online marketing portals to spread the word around. From Blog Networks to sharing it on Web 2.0 it can be a vital weapon in your arsenal. Online a few get it right. We are in the business of getting it right.
What our online poker and casino marketing team give through blogs?

  • Wordpress Blog integration to the site
  • Optimized Content for Blog
  • Tag & Ping
  • RSS Feed Creation and Submission
  • External Plugin Integration
  • Feedburner & other third party handshake
  • Technorati Integration

Forum

Forums are used by online poker players as a means of discussions and debate. Representation on Forums is necessary not just to keep a check on the flow of conversation, but as a potential player acquisition avenue.
What we do in Forums:

  • Accounts in Poker Forums
  • Website, Game Promotion via forums

Press Release

Press Releases are official statements made by you to the world with respect to your online poker card room.

  • Press Releases on various occasions

PPC

PPC is also known as Pay Per Click. A key lever for the online poker and casino marketing machinery, PPC campaigns require thorough research and understanding of the target market and using best practices to ensure a strong return on investments.
PPC Services include:

  • Budget Allocation
  • Keyword Research and Selection
  • Geo-Targeted Market Selection
  • Landing Page Creation
  • Ad Creation / Split Testing
  • Auto Responders
  • Opt-In Lead Follow-up

Web 2.0

Web 2.0 is the term given to various sites that facilitate information sharing and social interactions on the same. The World Wide Web is filled with web 2.0 sites which drive immense traffic and have millions of user registrations. Cybergaming’s Online poker and casino marketing team for web 2.0 uses key methods to ensure that your presence is felt in regards to online gaming and works at giving your card room the maximum exposure that would be beneficial to you and your new online gaming business.
Customized Strategies for:

  • Digg
  • StumbleUpon
  • Deli.cio.us
  • Reditt
  • Yahoo
  • and 30+ other social bookmarking sites.

Social Networking

Social Networking sites are where people voice their opinions and share their likes. Targeted online poker and casino marketing strategies by Cybergaming will get the world talking about you on the various social networking sites present. These social networking websites generate heavy traffic, the key purpose of online poker and casino marketing
For Facebook, Myspace, Orkut, Bebo, we promote.

  • Profile Creation
  • Poker Related Profiles - Newsletter, Bulletin and other promotions.
  • Poker related application / games promotions
  • In-house Websites, Blogs, Game promotions

Video Marketing

There is nothing more viral than a video and you-tube has proved that. Cybergaming’s online poker and casino marketing team promotes your online poker card room by smartly integrating video marketing as part of your online poker and casino marketing campaign. Done smartly, as we do, Video Marketing will generate a substantial number of depositing players to your card room.
Video Marketing requirements, all available with Cybergaming:

  • Video Production
  • Keyword Verification & Optimization
  • Account Creations & Uploading Videos (30+ video sites)
  • Video Optimization on relevant categories
  • Channel Creation (Youtube)
  • Profile Promotions,
  • Adding Friends, Video Promotions, Video Reply etc.

Slide Promotions

An off the cuff online poker and casino marketing strategy is slide promotions. For your new card room, Cybergaming’s online poker and casino marketing team will create user centric slides that will promote your online poker card room and bring it to the front.
Slide Promotions will be done in the following manner:

  • Slide Creation on Poker Related Topics
  • Slide Uploading to relevant slide sites (slideshare, scribd etc)
  • Slide Optimization with Relevant keywords

Viral Marketing

Whether it’s a video or a flash game, viral marketing is what gets you “hits”. Cybergaming’s online poker and casino marketing team has been doing viral marketing successfully since its inception.
Some viral marketing strategies incorporated with Cybergaming’s online poker and casino marketing services for you:

  • Viral Game / Video Creation
  • Seeding through Advertising Blogs,
  • Youtube and other video sites, Game sites,
  • PPC Campaigns and Press Releases.

Media Purchase

Media Purchase lets to more exposure. The correct media purchase is the key to being visible to a host of potential depositors. With the correct media purchase, you will be the talk of the town.
Things we handle in Media Purchase as part of Online poker and casino marketing Services

  • Opt-In Leads
  • Purchase of Opt-In Leads

SGN

Social Gaming Network’s are proven targets for launching your online poker and casino marketing campaign.
Promoting on

  • Zynga
  • Game Advertising Online
  • Team Rubber

Ad Networks

Ad Networks make advertising easy. However, being part of an Ad Network requires a professional outlook towards Advertising and a certain degree of experience.
We can get you into Ad-serving Networks such as:

  • Advertising.com
  • CasalMedia.com
  • ValueClickMedia.com
  • Adbrite.com